Graphic & Illustration Designer
ISSAART
Guided by the tenet that Design is Artistic Narrative, I craft immersive multi-layered sensory experiences particularly for food, beverage and lifestyle brands, delivering solutions from campaign illustrations to full brand identities via brand visuals, spatial art and artistic illustration. I infuse artistic deconstruction into commercial logic to build empathetic brand narratives within rational commercial frameworks.
以「设计即艺术叙事」为创作宗旨，为餐饮、饮品、生活方式品牌打造沉浸式多层次感官体验，依托品牌视觉、空间美术、艺术插画三大板块，承接宣传插画到全套品牌形象设计；将艺术解构思路融入商业逻辑，在理性规范的商业体系下打造具备共情力的品牌艺术叙事。
Portfolio
About
Design is artistic narrative. I'm ISSA — an independent graphic and illustration designer living and working in Shanghai. For more than twenty years I've been drawing at the seam where commerce meets art, treating every brief as a story waiting to be told rather than a problem waiting to be solved. My practice moves fluidly between brand identity and illustration — on one side, logos, visual systems (VI) and packaging built for food, beverage and lifestyle labels; on the other, images that leave the page and take over a room. Increasingly, my illustrations live on walls. For years I've created site-specific mural artworks for TIMS — painting the Golden Maple store and spinning a different regional story for each city it lands in. The same practice carries across stores of CHAGEE (霸王茶姬) in different regions, where each location is given its own visual voice. Before going independent I spent years inside the animation world as a visual designer, and served as visual design director on the theatrical feature 《湖丝仔》(aka 《世博总动员》/ Expo Avatar) — the only animated film officially authorized for the 2010 Shanghai World Expo, voiced by Jackie Chan and Li Bingbing — and on the 52-episode animated series 《今童王世界》. Whether it's a logo, a wall or a character — I'm after the same thing: a piece of art that happens to do a job.
